The Level 4 Marketing Executive apprenticeship equips learners with the strategic, analytical and creative skills needed to thrive in a modern marketing environment. This programme is ideal for those involved in the planning, execution, and optimisation of marketing campaigns across a range of platforms and channels.
Throughout the apprenticeship, learners will build a deep understanding of core marketing principles, from the marketing mix and customer segmentation to campaign evaluation and brand positioning. The curriculum also includes modules on stakeholder relationship management, customer behaviour analysis, marketing legislation, and the application of data-driven insights to improve campaign performance.
Whether supporting digital content creation, managing CRM systems, conducting market research, or working alongside sales and product teams, apprentices will gain the confidence and knowledge to add real value within their organisation. The programme also prepares learners for marketing roles that require cross-functional collaboration and strategic planning.
Learning is delivered through engaging live online classes, supplemented by on-demand content, dedicated 1-1 coaching, and portfolio-based assessments. This ensures each apprentice can apply what they learn directly in the workplace and contribute meaningfully to their company’s marketing objectives.
At the end of the apprenticeship practical period (with Velocity), the apprentice will then complete their final assessments with the EPAO. These assessments consist of:
