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Marketing Manager header image of a woman presenting to a team with a range of post-it notes on the wall

Marketing Manager

Level 6

Marketing Manager header image of a woman presenting to a team with a range of post-it notes on the wall
Length of course
15 Months + EPA
EPAO
1st for EPA Logo

The Level 6 Marketing Manager Apprenticeship at Velocity Academy is designed for professionals aspiring to lead strategic marketing initiatives and drive business growth. Spanning 15 months plus an End-Point Assessment phase, this programme equips learners with advanced marketing knowledge, leadership capability, and commercial insight to deliver impactful marketing strategies within modern organisations.

Learners explore modules including marketing concepts and theories, business and commercial awareness, research and insight, product and service development, marketing strategy, leadership, and systems and processes. The course builds expertise in stakeholder management, brand strategy, campaign development, budgeting, and evaluating return on investment.

Learning is delivered through live online classes, one-to-one coaching, and portfolio-based assessments, supported by Velocity’s advanced learning platform and free access to over 13,000 LinkedIn Learning courses. Apprentices also benefit from continuous professional development and personalised guidance from expert coaches throughout their journey.

The programme concludes with a structured End-Point Assessment, where learners demonstrate their ability to lead, analyse, and deliver effective marketing strategies that align with organisational goals.

Ideal for aspiring or current marketing managers, this apprenticeship develops strategic thinkers who can lead teams, manage budgets, and influence business success in a dynamic, competitive marketplace.

Enquire About The Marketing Manager Apprenticeship
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BUD LMS Platform

Your progress will be continually assessed using our online programme management system, Bud. Here, you will upload work and log your OTJ hours.
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Classes

Online live classes to attend during this apprenticeship. Hosted through our highly rated teaching environment by Ofsted.
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Coaching

1-1 coaching calls scheduled every 3 weeks with your dedicated skills coach. Employers are requested to attend at least 1 call every 9 weeks.
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LinkedIn Learning​

Free access to LinkedIn Learning for over 13,000 on-demand, online courses during your apprenticeship training.
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Personal Development​

Access to our highly rated Personal Development Learning Path to develop the apprentice’s soft skills during their apprenticeship training.
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Portfolio Submissions​

This apprenticeship is formatively assessed through portfolio submissions throughout the practical training period.

Skills gained during this apprenticeship

  • Marketing Concepts
  • Marketing Theory
  • Strategic Planning
  • Commercial Awareness
  • National & International Markets
  • Product Development
  • Senior Level Collaboration
  • Consulting
  • Leadership
Download The Marketing Manager Brochure

Learning Journey

Module 1

This module develops a strategic understanding of marketing principles and their application within business objectives. Learners explore the extended marketing mix, brand development and safeguarding, consumer and organisational behaviour, and the influence of customer decision-making on strategy. It also covers stakeholder and customer relationship management, alongside marketing communication planning models and budgeting techniques essential for effective marketing delivery.

Topics Covered

  • Strategic marketing understanding

  • Extended marketing mix

  • Brand development skills

  • Brand safeguarding

  • Budgeting techniques

  • Marketing strategy alignment

  • Organisational behaviour awareness

  • Customer decision analysis

Live Classes: 2 Sessions

Module 2

This module builds understanding of organisational strategy and context in marketing. Learners explore their organisation’s vision, mission, and stakeholders, alongside wider national and international market influences. It focuses on measuring and delivering return on investment while ensuring marketing activities align with legal, regulatory, and data protection requirements.

Topics Covered

  • Organisational strategy understanding

  • Business context awareness

  • Vision and mission alignment

  • Stakeholder engagement

  • Market influence analysis

  • ROI measurement

  • ROI delivery

  • Legal compliance

  • Regulatory awareness

  • Data protection knowledge

Live Classes: 2 Sessions

Module 3

This module develops knowledge of effective market research and evaluation methods to inform marketing strategy and activities. Learners explore how to identify and use reliable information sources to drive measurable improvements, apply key marketing metrics, and analyse data effectively. It also examines new and emerging trends shaping the future of marketing practice.

Topics Covered

  • Market research methods

  • Evaluation techniques

  • Information sourcing

  • Data analysis

  • Marketing metrics

  • Performance measurement

  • Insight application

  • Trend awareness

  • Strategic improvement

  • Future-focused marketing

Live Classes: 2 Sessions

Module 4

This module explores the principles of product and service design, implementation, and portfolio management. Learners examine the features and benefits of various marketing communications and routes to market, developing the ability to select and leverage the most effective approaches. Emphasis is placed on optimising digital channels and systems to maximise marketing impact.

Topics Covered

  • Product design principles

  • Service implementation

  • Portfolio management

  • Marketing communication skills

  • Route-to-market planning

Live Classes: 1 Sessions

Module 5

This module enables learners to lead and implement clear marketing strategies aligned with business goals to maintain a competitive advantage. Learners develop effective marketing campaigns and select appropriate channels to meet customer needs. They also design integrated marketing plans for products and services, using both offline and digital tools in collaboration with teams and agencies.

Topics Covered

  • Strategic leadership

  • Marketing strategy implementation

  • Competitive advantage

  • Campaign development

  • Channel selection

Live Classes: 1 Sessions

Module 6

This module develops advanced communication and leadership skills for marketing professionals. Learners learn to influence, negotiate, and persuade senior stakeholders to gain support for marketing initiatives. They act as consultants, providing informed marketing advice internally or to clients, and present complex information clearly and engagingly through compelling presentations and creative written communication.

Topics Covered

  • Advanced communication skills

  • Leadership development

  • Stakeholder influence

  • Negotiation techniques

  • Persuasion skills

  • Consulting expertise

  • Marketing advisory

  • Presentation delivery

  • Creative communication

  • Information clarity

Live Classes: 3 Sessions

Module 7

This module equips learners with the skills to oversee, manage, and approve key marketing projects effectively. It focuses on delivering measurable outcomes aligned with key performance indicators while promoting a culture of continuous improvement. Learners are encouraged to analyse results critically, optimise performance, and challenge existing processes to enhance overall marketing effectiveness.

Topics Covered

  • Project management

  • Oversight skills

  • Performance measurement

  • KPI alignment

  • Continuous improvement

  • Critical analysis

Module 8

This module develops the ability to plan and manage marketing budgets effectively, ensuring alignment with strategic objectives and demonstrating clear return on investment. Learners also build skills in engaging, negotiating, and managing relationships with third-party suppliers and internal stakeholders to ensure successful delivery of marketing initiatives and value-driven outcomes.

Topics Covered

  • Budget management

  • Strategic alignment

  • ROI demonstration

  • Financial planning

  • Supplier negotiation

  • Stakeholder management

Live Classes: 1 Sessions

Module 9

This module focuses on developing analytical and evaluation skills to assess marketing effectiveness. Learners learn to interpret measurement data and analytics to identify key performance indicators and demonstrate return on investment. They also develop the ability to assimilate and analyse complex data from multiple sources to plan, lead, and refine marketing activities strategically.

Topics Covered

  • Analytical skills

  • Evaluation techniques

  • Data interpretation

  • KPI identification

  • ROI analysis

  • Data assimilation

  • Strategic planning

  • Data-driven decisions

  • Performance assessment

  • Marketing refinement

Live Classes: 2 Sessions

Module 10

This module enables learners to identify and pursue opportunities for income generation through new products, markets, and services. Learners develop the ability to construct strong business cases supporting marketing plans, manage and nurture senior stakeholder relationships, and assess potential business risks and reputational impacts to ensure responsible and sustainable marketing decision-making.

Topics Covered

  • Opportunity identification

  • Income generation

  • Stakeholder management

  • Relationship building

  • Risk assessment

  • Reputation management

  • Sustainable decisions

  • Strategic leadership

Live Classes: 1 Sessions

Module 11

This module develops leadership and motivational skills essential for effective marketing delivery. Learners learn to inspire and engage teams and stakeholders to achieve marketing goals, acting as role models for best practice. Emphasis is placed on accountability, continuous improvement, and fostering a high-performance culture that drives collective success across marketing initiatives.

Topics Covered

  • Leadership skills

  • Motivation techniques

  • Team engagement

  • Stakeholder inspiration

  • Goal achievement

  • Continuous improvement

  • High-performance culture

Live Classes: 1 Sessions

Module 12

This module builds competence in using business systems and software to deliver marketing outcomes efficiently, including data analysis, reporting, and search engine marketing. Learners actively evaluate systems and information sources to identify opportunities for innovation, introducing new processes, tools, or technologies that enhance marketing effectiveness and respond to emerging business needs and trends.

Topics Covered

  • System proficiency

  • Software utilisation

  • Data analysis

  • Reporting skills

  • Search engine marketing

  • Innovation identification

Live Classes: 1 Sessions

End Point Assessment
(Month 15-20)

At the end of the apprenticeship practical period (with Velocity), the apprentice will then complete their final assessments with the EPAO. These assessments consist of:

  • Project Showcase with Q&A
  • Professional Discussion

Enquire about the Marketing Manager Apprenticeship