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Multi-Channel Marketer

Level 3

Multi-Channel Marketer header image of four men looking at a whiteboard covered in post it notes while they use laptops
Length of course
12 Months + EPA
EPAO
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The Level 3 Multi-Channel Marketer Apprenticeship at Velocity Academy is designed to prepare aspiring marketers for the demands of today’s digital-first world. Over 12 months (plus an End-Point Assessment phase), apprentices gain hands-on experience and industry-relevant knowledge that can be immediately applied in the workplace.

This programme goes beyond theory; it equips learners with the practical skills needed to plan, deliver, and evaluate multi-channel marketing campaigns. From content creation and brand development to SEO, data analysis, and campaign management, apprentices learn to think strategically and execute effectively across digital platforms.

Learning is delivered through live tutor-led classes, one-to-one coaching, and a dedicated personal development path, all supported by Velocity’s online learning system and access to LinkedIn Learning. Throughout the apprenticeship, learners build a portfolio of work that showcases their abilities, culminating in a final project and professional assessment.

Ideal for those starting a career in marketing or looking to advance within a marketing role, this apprenticeship offers a structured, supportive pathway into the profession, combining creativity, technology, and business insight in a comprehensive programme.

Enquire About The Multi-Channel Marketer Apprenticeship
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BUD LMS Platform

Your progress will be continually assessed using our online programme management system, Bud. Here, you will upload work and log your OTJ hours.
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Classes

Online live classes to attend during this apprenticeship. Hosted through our highly rated teaching environment by Ofsted.
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Coaching

1-1 coaching calls scheduled every 3 weeks with your dedicated skills coach. Employers are requested to attend at least 1 call every 9 weeks.
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LinkedIn Learning​

Free access to LinkedIn Learning for over 13,000 on-demand, online courses during your apprenticeship training.
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Personal Development​

Access to our highly rated Personal Development Learning Path to develop the apprentice’s soft skills during their apprenticeship training.
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Portfolio Submissions​

This apprenticeship is formatively assessed through portfolio submissions throughout the practical training period.

Skills gained during this apprenticeship

  • Building a Brand
  • Content Marketing
  • Developing Marketing Plans
  • Campaign Implementation
  • Budget Management
  • SEO and PPC Marketing
  • Website CMS systems
  • Data Analysis in Marketing
  • Marketing Legislation
Download The Multi-Channel Marketer Brochure

Learning Journey

Module 1

This module equips learners with the core skills to plan and deliver effective digital marketing strategies. Topics include understanding customers, search marketing, email campaigns, local and international marketing, and the use of Google marketing tools, websites, and apps. Learners will also complete the Google Fundamentals of Digital Marketing course, gaining an industry-recognised certification.

Topics Covered

  • Digital Marketing Strategy
  • Understanding Your Customers
  • Search Marketing
  • Crafting Effective Email
  • Local Marketing
  • Reaching International Customers
  • Understanding Google Marketing Tools
  • Understanding Websites and Apps
Live Classes: 2 Sessions

Module 2

This module builds a strong understanding of how marketing aligns with business structure, vision, priorities, and objectives. Learners explore the marketing role and apply tools to measure impact against objectives. Key topics include sustainability in marketing, brand theory, positioning, identity, tone of voice, and articulating brand value with clarity and consistency.

Topics Covered

  • Understanding the business structure, vision, priorities and objectives
  • Understanding the marketing role
  • Business tools to measure the impact of objectives
  • Sustainability in marketing
  • Brand theory
  • Brand positioning
  • Brand Identity
  • Tone of voice
  • Brand value
Live Classes: 3 Sessions

Module 3

This module develops a practical grasp of marketing theory and core concepts, covering the marketing mix and promotional mix, alongside channel marketing strategies. Learners will understand and build effective marketing plans, while mastering the principles of content marketing and diverse methods of content creation to drive measurable impact.

Topics Covered

  • Marketing Theory
  • Marketing Concepts
  • The Marketing Mix
  • The Promotional Mix
  • Channel Marketing
  • Understanding Marketing Plans
  • How to build a Marketing Plan
  • Principles of Content Marketing
  • Methods of Content Creation
Live Classes: 3 Sessions

Module 4

This module builds expertise in the principles of marketing communications and how to collaborate with internal and external stakeholders. Learners map online and offline customer journeys, develop personas, design sales funnels, and apply audience segmentation. It also covers key marketing legislation and fosters continuous professional development as a modern marketer.

Topics Covered

  • Principles of Marketing Communications
  • Working with Internal Stakeholders
  • External Stakeholder Marketing
  • Online and Offline Customer Journey Marketing
  • Customer Personas
  • Sales Funnels
  • Audience Segmentation
  • Marketing Legislation
  • Continuous Professional
  • Development as a Marketer
Live Classes: 9 Sessions

Module 5

This module develops practical expertise in designing and delivering integrated campaigns. Learners cover principles of design and copywriting, content design for offline and online assets, and co‑ordinating cross‑channel activity. It includes the campaign management process, research, budget management, effective use of CMS, and hands‑on campaign implementation from brief to evaluation.

Topics Covered

  • Principles of Design and Copywriting
  • Content Design for both Offline and Online Assets
  • Co-ordinating Offline and Online Marketing Assets
  • Cross-Channel Behaviour
  • Campaign Management Process
  • Campaign Research
  • Budget Management of a Campaign
  • Content Management Systems (CMS)
  • Campaign Implementation
Live Classes: 9 Sessions

Module 6

This module equips learners to plan, track, and optimise campaigns using data. It covers marketing data tools, project management tools, and rigorous ROI measurement. Learners design monitoring frameworks, select meaningful performance metrics, and analyse customer and campaign data—turning insights into clear recommendations, continuous improvement, and impact-focused reporting.

Topics Covered

  • Marketing Data Tools
  • Project Management Tools
  • Measuring Return on Investment (ROI)
  • Campaign Monitoring
  • Metrics to Monitor Campaign Performance
  • Analysing Customer Data
  • Analysing Campaign Data
Live Classes: 8 Sessions

End Point Assessment
(5 Months)

At the end of the apprenticeship practical period (with Velocity), the apprentice will then complete their final assessments with the EPAO. These assessments consist of:

  • Project Report with Presentation with Questions
  • Professional Discussion

Enquire about the Multi-Channel Marketer Apprenticeship